Why Run Sweepstakes & Contest?

On a whole people that enter sweepstakes and contest only enter the ones that the product interests them which means a sponsor gets high quality sales leads to potintial customers that have an interest in their product which will help them to make a sale to all those people who entered.

Companies Use Giveaways to Build their Email List

An email marketing list is a great way for companies to strike up a dialog with you, and to be able to keep you informed about their products and services. This is why contests and sweepstakes usually include the chance to opt-in to the sponsor’s mailing list. Because newsletters are a very valuable form of contacting potential customers, sweepstakes that are instrumental at expanding the mailing list are considered to be very successful.  A good mailing list is GOLD!

Prize Promotions Create “Buzz” about Products

Word of mouth marketing is becoming more powerful than ever, since people can tell friends about things that capture their interest instantly through emails, blogs, Facebook, Twitter, and newsletters. Contests and sweepstakes encourage people to talk about a company, spreading the word about their products and services.

Sweepstakes Encourage People to Visit Websites

You can have the greatest product in the wold but if customers don’t know you exist how can you sell your products. Online sweepstakes give people strong motivation to visit a company’s website, and many of those people will continue to explore the website after they’ve entered to see what the company has to offer.

Contests Generate Advertising Content at a Reasonable Cost

Creative contests where participants submit photos, recipes, or essays about products can oftentimes be used as advertising. In other words, instead of paying an ad agency to produce content, sponsors can pass the money that they would otherwise spend directly to their loyal customers in the form of prizes, benefiting sweepers and corporations alike.

Sweepstakes Provide Valuable Market Research

Many times, you might see some optional or required survey questions while you are filling out sweepstakes entry forms. Why? Sponsors are trying to get some insight about how their potential customers think, go about their days, or use the company’s products around the house. This can help them focus their advertising to be more effective.

Giveaways Strengthen the Relationship Between Company and Customer

Sweepstakes strengthen the company to consumer relationship by building a sense of fun, by entertaining people while informing them about the company’s products, and by giving customers a benefit for interacting with the company in the form of fun prizes. The chance to win creates a positive feeling toward the company in their visitors’ minds, which can then carry over to a brighter attitude toward the sponsor’s products.

So as you can see the benefits to sponsoring sweepstakes and contests is great for making your business succeed.

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