Facebook is Stopping “Like Gates”

About Like Gates

‘Like Gates’ have been heavily used by companies and pages to only give access to tab on a Facebook Page so only those users who are Fans or Liked the page will gain access to the giveaway or content. This has been an extremely popular for sweepstakes and contests being hosted on Facebook Pages, as the Page Admin is able to easily gain new ‘Likes’ from every visitor to the sweepstakes & contest.

According to the post onĀ Facebook Developers, the Page object for determining if the user ‘Likes’ the page will no longer be accessible to newly launched Apps and will cease to function on November 5, 2014.

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

What does this mean?

As of November 5, 2014 a promotion (sweepstakes, giveaways, contests) can no longer ask visitors to ‘Like’ a page in order to participate in the sweepstakes. This is a blow to many companies that make their bread and butter on Facebook.

Facebook says that they want brands to gain ‘Likes’ for Pages organically rather than rewarding their users for ‘Liking’ their page.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

We believe that doing this will allow for higher true page likes but we also feel that Facebook is using this to aid and grow their advertising platform.

Promotions on Facebook have always been a great way to attract new people to ‘Like’ the page. What are your thoughts.

By the way we will be removing the facebook like bonus entry from our software come Nov 5th.

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